Welcome to SalesPsych

Sales psychology is about understanding your buyer, and the influence you as the salesperson can have on them at a much deeper level. Human beings are not rational economic creatures. We don't always buy what we say we're going to buy or even what we need, and that's because 95% of decision making is subconscious and driven by our underlying feelings, emotions and desires (Zaltman, 2003). To be a great salesperson in the 21st century you need to understand how your mindset interacts with that of your customers.

Whether you’re a seasoned salesperson or entirely new to selling, developing a sales growth mindset will help you cultivate the positive, optimistic and resilient mindset proven to be associated with the highest performing salespeople in the world (Seligman, 1991). We help you to operate as your ‘best self’, overcome any negative selling experiences you’ve had and challenge long-held limiting beliefs that may be holding you back from realising your true potential.

Because it is grounded in human science and we put the people involved in the buyer-seller relationship at the heart of what we do. Irrespective of our jobs, we are all salespeople, we persuade and influence people all the time. Selling is not just about ‘what’ we sell but, ‘how’ we sell and - the key to success is understanding what is going on inside our heads and the minds of our customers. To be a great salesperson we need to stop thinking like a seller and start thinking like a buyer and that starts with understanding ourselves first.

Decades of scientific research combined with sales expertise to remove psychological barriers and replace them with a high performing sales growth mindset.

When you understand how a buyer thinks and feels during the sales process you will create a powerful shift in your approach and ability to convert more sales.

New to selling or want to brush up on your selling skills? Our training delivers the foundations of sales process skills and knowledge everyone needs.