We offer psychology-based sales training and coaching for individuals, teams and organisations, to help you better understand buyer behaviour and develop a high performing sales mindset.
Huma Khan, Founder
Decades of scientific research combined with sales expertise to remove psychological barriers and replace them with a high performing sales growth mindset.
When you understand how a buyer thinks and feels during the sales process you can tailor your approach to better serve their wants and needs.
New to selling or want to brush up on your selling skills? Our Selling Skills Training teaches the foundations of selling skills and processes for everyone.
Salespeople are under enormous pressure, more so now than ever. We want to change that. We believe that developing a sales growth mindset not only leads to better sales performance but also reduces stress and improves wellbeing.
Sales Psychology is simply about understanding your buyers, and the positive or negative influence you as the salesperson can have on them. Human beings are not rational economic creatures which means buying decisions are based on both what you need and how you feel. It’s about the emotions created by the circumstances, your customers’ relationship with your offering and you as an individual. All of these are open to change, depending on how the situation is presented to the customer by you, the salesperson. The truth is that how you view yourself is a critical success factor in the sales process.
Whether you’re a seasoned salesperson or entirely new to selling, developing a sales growth mindset will help you cultivate the positive, optimistic and resilient mindset proven to be associated with the highest performing salespeople, ensuring you can operate as your ‘best self’. We also work with you to help you overcome any negative selling experiences you’ve had and challenge long-held limiting beliefs that may be holding you back from realising your true potential.
Because it is grounded in human science and we put the people involved in the buyer-seller relationship at the heart of what we do. Irrespective of our jobs, we are all salespeople, we persuade and influence people all the time. Selling is not just about ‘what’ we sell but, ‘how’ we sell and - the key to success is always down to what is going on inside our heads. To be a great salesperson we need to stop thinking like a seller and start thinking like a buyer and that starts with understanding ourselves first.
Traditional sales training isn't working...
"That was the best hour I’ve spent in a long time, it was so good to just take a step back and speak to someone objectively about my business and sales plan. I’ve picked up several key insights that are worth a million bucks alone, I know what I need to do now! Really looking forward to the next session.“
Abid Ali, Founder & Podiatrist, Biomechanix Clinic
“Huma delivers a wonderful customer engagement workshop for my team providing sound advice and best practice methods which my team are now making full use of. She is passionate about sales and understands what it takes to create a strong customer partnership. “
Prem Patel –VP & Managing Director, Catalina Marketing UK
“Thanks so much for the ‘Sales Growth Mindset’ Power Hour session. The workshops this afternoon have been super high energy with lots of fantastic revenue-driving ideas generated that we will shape over the coming weeks to take to our client. We will definitely share our successes with you.”
Clare White, Business Development Director, Catalina UK