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SalesPsych was founded on a simple belief: commercial performance is a system, not a function.
We apply Commercial Psychology to help leaders look beyond the numbers, understand what is really driving performance and make better commercial decisions.
SalesPsych was founded by Huma Khan, an Executive Commercial Leader with almost three decades of experience across consumer, retail, media and data organisations.
She has held senior executive roles leading commercial growth, customer strategy and organisational transformation.
Alongside her commercial career, Huma studied Occupational and Business Psychology to deepen her understanding of the human, organisational and behavioural factors that shape performance.
SalesPsych brings these two perspectives together: executive commercial leadership and evidence-based psychology.
Huma holds an MSc in Occupational and Business Psychology and a BA Honours degree in Business Administration. She is qualified in Workplace Coaching and accredited by the British Psychological Society as a Psychometric Ability and Personality Test Practitioner. She is also a member of the Association for Business Psychology.
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