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Our story...
For too long, sales training has focused on the sales process alone, paying little attention to the mindset required to sustain success in such a high pressure environment and how our mindset interacts with that of our customers - selling in the 21st century demands more of us.
Our training bridges this gap.
Our mindset matters
At the peak of my success, I was also experiencing the most stress I had ever been through - both personally and professionally - which was starting to take its toll on my health, wellbeing and performance.
We had access to an employee assistance helpline but, that would assume I was ready to ask for help. I was not. Most people are not. Especially in sales.
Stress that is not managed well will inevitably get passed down onto your team, and the cost of that to your team’s morale, productivity, sales and ultimately health are too big to leave to chance.
I set up SalesPsych because I don’t believe in waiting for people to fall over or fail before intervening. I believe in equipping people with the proactive skills and mindset they need to manage their wellbeing and sustain high performance in a sales environment.
I’ve seen what works and what doesn’t and none of my success came from getting more skills-based training. I attribute all my successes to my unwavering belief and confidence in my ability to succeed, my persistence and perseverance in the face of challenges and failures, my optimism even after adversity and my lifelong commitment to learning. I didn’t have a term for it then but, I know now that it’s all about my mindset.
Science over skills
I can recall numerous times when I’ve heard direct reports, peers and clients tell me that all they need is some more ‘sales training or negotiation skills’ and yet these same people despite acquiring the knowledge of what they should do, still don’t always do it. And that’s often down to what’s going on inside their head, the psychological scripts, limiting belief systems or psychological barriers running on a loop.
The answer does not lie in more sales process training, neither does it lie in a performance review. The answer lies in equipping people with the psychological resources they need to operate at a higher level of awareness to thrive as a salesperson who not only understands themselves but, also their buyers.
Sales leaders do a great job of giving salespeople the selling skills training they need. And yet even when salespeople know what to do, they don’t always do it. And that’s often down to how we think and feel which consciously or subconsciously influences our behaviour and the impact that we have on others, including our customers.