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Our philosophy
We believe
- We are all salespeople, irrespective of our jobs we are persuading and influencing people all the time.
- Selling is not just about ‘what’ we sell but, ‘how’ we sell and the key to success comes down to what is going on inside our heads.
- To be a great salesperson we need to stop thinking like a seller and start thinking like a buyer.
Our founder
After spending over 20 years working in sales leadership roles for some of the biggest brands in the world and understanding the inner workings of retail buying teams, I started studying psychology. It is an unusual choice but, one that I always knew was coming because I have always been fascinated by why customers buy what they buy and why some people are more successful than others.
At the peak of my career, I was a top performing sales leader for a global organisation and was consistently delivering budget beating sales growth but, I was also experiencing the most stress I had ever been through both personally and professionally which was starting to take its toll on my health, wellbeing and performance. We had access to an employee assistance helpline but, that would assume I was ready to ask for help. I was not. Most people are not. Especially in sales. Stress that is not managed well will inevitably get passed down onto your team, and the cost of that to your team’s morale, productivity, sales and ultimately health are too big to leave to chance (trust me).
- Research shows salespeople face constant pressure to bring in revenue and meet business targets whilst coping with buyer rejection, anxiety and stress on a regular basis and this can lead to burnout. "Salespeople who experience stress on a regular basis report less satisfaction, do not perform well and are more likely to leave" (Ingram et.al, 2011).
And that is why I set up SalesPsych Ltd because I don’t believe in waiting for people to fall over or fail before intervening. I believe in equipping people with the proactive skills and mindset they need to manage their wellbeing and sustain high performance in a sales environment. I use my extensive sales expertise, psychology practice and hand-pick the most talented and tailored teams where required, to deliver outstanding results for my clients.
Credentials
Huma graduated with a BA Hons in Business Administration, has a qualification in Neuro-linguistic programming and Workplace Coaching, she is accredited by the British Psychological Society as a Psychometric Ability and Personality Test Practitioner and is a member of the Association for Business Psychology. She is currently completing a Masters in Occupational and Business Psychology and serves as Board advisor to a Mental Health Charity in her spare time.