Developing Positive Sales Mindsets

  • Are you concerned about sales performance in the current climate?
  • Are you struggling to keep your new or experienced sales talent?
  • Are your salespeople confident in overcoming objections?
  • Do they have the mental agility to perform well under pressure?
  • Are they able to remain positive in the face of challenge, change or adversity?

Psychological Capital is positively associated with the desirable attitudes and behaviours that go on to predict improved sales performance and revenue (Luthans et al., 2005; 2006)

Sales  Performance

Support your teams with the personal resources proven to drive sales performance

We offer 4 workshops that build Psychological Capital in salespeople:

HOPE – We explore how to adapt and open up new pathways to achieve your sales goals.

EFFICACY – We explore how to build the self-confidence required to sell in a rapidly changing environment and customer needs.

RESILIENCE – We explore the 5 common thinking traps we fall into and how to build real-time resilience in sales.

OPTIMISM – We explore the benefits of learned optimism in sales and how optimistic salespeople sell 88% more than their less optimistic peers.

Each workshop is 60 minutes and blends theory with group activities tailored around the sales process to embed learnings and facilitate higher wellbeing and performance across your sales teams.

Workshops are virtual or F2F and can be run independently of each other or as a programme for maximum benefit. Studies have found that people with high levels of Psychological Capital have a positive and measurable impact on performance, satisfaction and overcoming adversity (Luthans et al., 2008).

This session is designed for: Teams of any size (minimum 5). Groups will work through key exercises together with real-world examples.

For further information, book a free online appointment to discuss

For further information, click here to book a free consultation.

60 – 90 minute one-to-one coaching sessions

Developing the right mindset is critical to sales performance and sales wellbeing. Positive Psychology based coaching can support people to identify and apply their strengths, improve performance, work productively and build higher levels of Hope, Efficacy, Resilience and Optimism, collectively known as Psychological Capital (PsyCap).

For further information, click here to book a free consultation.

Selling Skills (for new or ‘non’-salespeople)

Our selling skills workshops centre around the key stages of the sales cycle and are designed to support those new to selling or identify as ‘non-salespeople’ with the confidence and skills they need to grow their sales and income. 

We have also designed bespoke workshops to support specific needs so, get in touch below to find out more.

Selling Skills Workshops

Find and win new customers

In this workshop you will learn how to:

  • Understand the power of your brand and how to build it.
  • Learn how to build trust & rapport quickly.
  • Establish your USP and prospecting strategy.


Pitch services effectively

In this workshop you will learn how to:

  • Communicate your USP effectively and concisely.
  • Learn tips and a framework to become ‘pitch perfect’.
  • Master key techniques to overcome objections.


Negotiate and close a sale

In this workshop you will learn how to:

  • Determine the financial value of your services/products vs the competition.
  • Familiarise yourself with key principles of negotiation.
  • Master key instructions to close a sale effectively.


Retain and grow customers

In this workshop you will learn how to:

  • Learn how to retain your key clients.
  • Master techniques to up-sell and cross-sell your services.
  • Understand how to use your customer feedback and reviews effectively.


Sales Coaching

60 – 90 minute one-to-one coaching sessions.

Coaching sessions are a great way to access one-to-one support for those who value a more tailored approach. In addition to a combined coaching and mentoring approach to guide you through the sales process, we use proven positive psychology practices to help you build the sales mindset you need to succeed. Sales specific psychometric assessments are also available which further support identifying strengths and potential barriers to performance. 

Our aim is to use our expertise in sales and positive psychology to develop the sales performance mindset and skills proven to grow sales and increase wellbeing. Get in touch to see how we can help you or your team:

Start a conversation

We would love to hear from you so feel free to drop us a line and let’s talk about how we can help!

SalesPsych Ltd

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